Hello Everyone... Today, I am going to talk about the SEO techniques.
First of all, we should know, what is SEO?
The full form of SEO is Search Engine Optimization. It means optimizing our website so that it should be present in the mind of google every time as Google has tendency to scan, read, index & crawl new content whenever we update out website.
Types of SEO
There are basically 2 types of SEO techniques;
On- Page SEO
It generally means to optimize my website, or update my website with content, catchy keywords, attractive title, using specific description, pictures with anchor tag, videos etc to make the website present in the mind of google.
The story behind On- page SEO is that, each and every time when we create any new content on our website, google is ready to crawl & index the website and keep it in its mind forever. Google crawls millions of millions pages. While indexing, it keeps the web pages on top which are updated, having keywords related with the search and demand by the people. The different technique used to set the On- page SEO are as follows;
The above techniques are the basic techniques used in On- page SEO & there are many more techniques which would be discuss later. For more Learning purpose click here.
Coming to the second technique;
Off- Page SEO
In simple meaning, Off- page SEO means to build links for our website. There are many techniques to build link for our website, some of them are discussed here;
Social Networking:
Building link for our website using social media as the channel is known as social networking.
Forum Submission
Forum is the platform where discussions are done related to any topic and meanwhile we can leave our website link as reference.
Blogging
Blogging is the best way to do off page SEO. It is used to create internal links very easily and even we can share our thoughts and use the keywords which are very much suiting to our blog.
Guest Blogging
Just like blogging, guest blogging is necessity to share our thoughts about others scriptures. While sharing our thoughts we can leave our link as reference for link building.
Internal Link Building
We can build link in our website, e-commerce website or any platform and allow to visit the other part of the website.
Types of SEO techniques on the basis of Guidelines of Google
Black Hat SEO
Technique which do not follow Google's guidelines and either penalized or prohibited to do SEO for time being.
White Hat SEO
Technique which do follow the Google's guidelines and google crawl and indexed it for making the website webpresence always.
First of all, we should know, what is SEO?
The full form of SEO is Search Engine Optimization. It means optimizing our website so that it should be present in the mind of google every time as Google has tendency to scan, read, index & crawl new content whenever we update out website.
Types of SEO
There are basically 2 types of SEO techniques;
- On-Page SEO
- Off- Page SEO
On- Page SEO
It generally means to optimize my website, or update my website with content, catchy keywords, attractive title, using specific description, pictures with anchor tag, videos etc to make the website present in the mind of google.
The story behind On- page SEO is that, each and every time when we create any new content on our website, google is ready to crawl & index the website and keep it in its mind forever. Google crawls millions of millions pages. While indexing, it keeps the web pages on top which are updated, having keywords related with the search and demand by the people. The different technique used to set the On- page SEO are as follows;
- Choosing appropriate Keywords by using keyword Planner
- Setting of Title and putting the keyword for more recognition by the Google
- Providing Meta Description which is suiting to the title of the page
- Using anchor tags for the images
- Using google map & embedding the location by i frame tag
- Using social media links
- Uploading videos and linking with our content of the page
The above techniques are the basic techniques used in On- page SEO & there are many more techniques which would be discuss later. For more Learning purpose click here.
Coming to the second technique;
Off- Page SEO
In simple meaning, Off- page SEO means to build links for our website. There are many techniques to build link for our website, some of them are discussed here;
Social Networking:
Building link for our website using social media as the channel is known as social networking.
Forum Submission
Forum is the platform where discussions are done related to any topic and meanwhile we can leave our website link as reference.
Blogging
Blogging is the best way to do off page SEO. It is used to create internal links very easily and even we can share our thoughts and use the keywords which are very much suiting to our blog.
Guest Blogging
Just like blogging, guest blogging is necessity to share our thoughts about others scriptures. While sharing our thoughts we can leave our link as reference for link building.
Internal Link Building
We can build link in our website, e-commerce website or any platform and allow to visit the other part of the website.
Types of SEO techniques on the basis of Guidelines of Google
- Black Hat SEO
- White Hat SEO
Black Hat SEO
Technique which do not follow Google's guidelines and either penalized or prohibited to do SEO for time being.
White Hat SEO
Technique which do follow the Google's guidelines and google crawl and indexed it for making the website webpresence always.
No comments:
Post a Comment